Sony today has officially announced the new a7 IV, and two flashes: HVL-F60RM II and HVL-F46RM. The US price for Sony a7 IV is $2,498, check pre-order options at B&H Photo Video/Adorama/Amazon/Wex UK/ParkCameras UK/calumetphoto DE. The release date for Sony a7 IV is in December 2021.
Sony a7 IV
Sony a7 IV (Also known as Alpha 7 IV, a7IV, ILCE-7M4) is an upcoming full frame mirrorless camera expected to be announced in 2021. a7IV will replace currently a7 III. The Sony a7 IV will be another best selling full frame mirrorless camera when it announced. You can enter you email to get instantly notified when Sony a7IV is announced and available for pre-order below:
Sony a7 IV to be Announced on October 21st, FE 70-200mm f/2.8 GM OSS II Lens on October 13th
In the coming weeks, Sony will announce two new products: Sony a7 IV and Sony FE 70-200mm f/2.8 GM OSS II Lens. According to rumors, Sony a74 will be officially announced on October 21st, while Sony FE 70-200mm f/2.8 GM OSS II lens will be announced on October 13th this week. Sony FE 70-200mm f/2.8 GM OSS II lens will be a very light lens, about 30% lighter than original version.
Sony a7 IV rumored specs:
Sony a7IV May Feature with a New Sensor, 4K60p, Price Around $2,499
The long awaited Sony a7IV full frame mirrorless camera is expected to be announced in the second half of 2021, after the Sony a9 III flagship full frame mirrorless camera. Here are some rumored specs of Sony a7 IV, you can take a look at below:
Sony a7 IV and New Flagship 8K E-mount Camera Coming in 2021
After Sony announced a7S III and a7C, there will be no new cameras in this year from Sony. While in 2021, Sony may announce two major full frame mirrorless cameras. One is the long awaited Sony a7 IV, and the other could be a new flagship full frame E-mount mirrorless camera price around $6,000. Below are some rumored basic specs of these two cameras.
Sony WW271448 E-mount Camera will be Announced in June
As we already know, the recently registered Sony WW271448 camera code is an high-end E-mount camera, probably full frame model: a7S III or a7 IV. So when will Sony WW271448 officially announced ? According to latest rumors, this camera will be officially announced in June, 2020.
Sony WW271448 High-end E-mount Camera Registered ! (a7 IV or a7S III ?)
According to SonyRumors, Sony has just registered a new camera code WW271448 in China. Based on registered info, Sony WW271448 will be a high-end E-mount mirrorless camera like Sony a7 IV or a7S III. This camera code is registered by Sony Japan, not previous code WW119533 that registered by Sony China. And WW271448 will have 5GHz Wi-Fi built-in. Seems this will be a good camera to compete with upcoming Canon EOS R5.
Sony a7 IV Coming in Later 2020 ?
The long awaited Sony a7 IV full frame mirrorless camera was rumored to be announced at CP+ 2020 in February. Due to Coronavirus, CP+ show 2020 has been cancelled. So when will Sony announce this camera ? According to latest rumors, a7IV is rumored to be available in later this year. While we still has no info about Sony a7S III. Stay tuned.
Sony Rumored Cuts Upcoming Mirrorless Camera Features Due to Constrained DRAM Supply
Recently, Bloomberg said that Sony has nixed some features it had planned for an unnamed future mirrorless camera model (could be Sony a7IV or a7SIII) due to the scarcity of certain hardware, namely DRAM and NAND flash memory. Sony is currently focus their limited DRAM resources for the new PS5 production.
Sony a7 IV & a7S III/a7S IV Rumored Specs List
Here is another rumored specs list of upcoming Sony a7 IV and a7S III/a7S IV. The Sony a7 IV is rumored to be announced in Spring of 2020, and the Sony a7S III/a7S IV is rumored to be announced ahead of NAB show in April. Take a look at rumored specs list below: (Click for large size)
Sony a7 IV Rumored Specs
Here are first rumored specs of upcoming Sony a7 IV from our reader. Just take as a grain of salt. The Sony a7 IV is expected to be announced in early 2020.





